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20
Dec

SAND CAN SHINE

This is magic to the naked eye – Survival of the scouring powder market in Nigeria by Yest & Spoc Market Research experts. Do people still make use of scouring powder? A study Yest & Spoc conducted to understand the habits of consumers in the kitchen. Findings discovered that this was still a habit in rural areas where people make

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20
Dec

It’s becoming an UNBRAND Dominated Market!!!

Yest & Spoc discovered the other side of Kitchen Life made easy with this liquid wash….. Yest & Spoc, a market research firm in Lagos Nigeria uncovered recently that Dish washing liquid has fast replaced powdered detergents as the preferred dish washing agent in the kitchens of Nigerian homes. From time past, Morning fresh has and still is the most

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20
Dec

CEREAL IN A SATCHET

  We at Yest & Spoc uncovered the consumer perceptions that: With an exception of kids, Only people on a diet should eat Cereal and get filled up, Have you noticed that the introduction of Nestle golden morn in Sachet has added more people to its consumer base? Despite this innovation from Nestle, Nasco Cornflakes still dominates the Nigerian cereal

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20
Dec

WHO DRANK MY MILK?

They are only meant for babies and not for all From a deep-dive into the Nigerian milk industry by Yest & Spoc. We gathered that Milk has been in time past predominantly associated to affluent people’s diet in Nigeria. Do you know in Nigeria; Three crowns milk is considered “old people’s milk”, and because of its unsaturated fat, Olympic milk

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20
Dec

NIGERIA AND GREEN TEA ROMANCE

NIGERIA AND GREEN TEA ROMANCE: Not more than 10 Years from Yest & Spoc Market Research study findings in Nigeria These Tea drinks don’t work. They are overrated. With a penetration period of not more than 10 years, Yest & Spoc gathered that Lipton Green Tea has proven itself to be the dominant player in the Nigerian green tea category

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20
Dec

DIRTY CLEAN HANDS

Wash Your Hands after Use; A Yest & Spoc Research piece for Nigeria Ministry of Health A lot of people don’t see the need to prioritize the use of hand wash in Nigeria as they believe detergents or other soaps could do the work. Yest & Spoc gathered this and many more habits in its study which was meant to

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20
Dec

I BLEACH, DO YOU?

Those days of Kerosene usage for tough stains are over says Yest & Spoc Market Research experts in Nigeria. Bleaching liquid is used to remove tough stains and these liquid could sometimes mar the texture of clothes. From Yest & Spoc market research perspective, JIK was known to dominate this market until Hypo took the leading position with its smaller

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20
Dec

LET’S WASH!!!!

Market research in Nigeria discovers Who the King is, in the Detergent market? In most households, detergent represents a cleaning substance for laundry, dishes, and other surfaces. Originally detergents, both liquid and powdered were made specifically for laundry but now used for multiple purposes. A quick look into this market shows that consumers are becoming refined placing more emphasis on

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20
Dec

IS THIS TOILET CLEAN???

Research in Nigeria can’t stop talking about open defecation. We cannot deny the fact that toilet use is an important part of our daily lifestyle. More effort should be directed towards keeping it clean. Kudos to the Nigerian government for educating citizens on dangers of open defecation. This has led to an ongoing shift towards flush toilet in Nigeria with

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14
Dec

GERMS THAT KILL FAST

Excuse me!! Your home is filled with Germs says Yest & Spoc Nigeria In time past, Nigerians have been using detergents which does not kill germs for surface cleaning and it is worthy to note that one can also be exposed to illness causing germs at our homes. Promotion of hygiene practice across various forms (personal, environmental & surface) is

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